Brand design, packaging, email campaign and animation for social media.
A delicious, iced treat that also helps curb cravings between meals and after dinner. A proprietary blend of brewers yeast, green tea phytosomes and 3 grams of fiber combine to take you away from it all while satiating appetite.
The packaging’s aim was to create a mini-snack “vacation”– visually suggesting to take time out to sip your tea, fill up, and curb cravings.
Social campaign aimed to tell the cravings story.
Role: CD, design
Copy: Avery Carrol, Animation: Armando Torellini
banner
SUCCESS CLUB TRIP
WEBSITE, SOCIAL CAMPAIGN
Top sales earners for Beachbody have a cruise to look forward to. Royal Caribbean’s Harmony of the Seas sets sail to the Bahamas, where the sales force can connect with colleagues, work out with super trainers and learn how to grow their business all while enjoying the delights of cruising.
Role: CD, designer
Interior page - Agenda
interior page - FAQ
event swag
OpenFit
PACKAGING AND MOBILE NUTRITION GUIDE
Openfit is a new, dynamic lifestyle fitness brand that incorporates diet and fitness into one digital, streaming platform. Offering fitness progams, nutrtion plans, and a tracking tool for both, it simplifies the process of self-care into one app. Offering and online community for support, and real-time classes, OpenFit is your go-to app to achieve a great level of fitness and care.
Role: ACD, Design
supplement packaging
mobile - eating plan
SUCCESS CLUB TRIP
DESIGN REFRESH FOR EXISTING BRAND
Migrelief is a dietary supplement for Migraine sufferers sold through their site and Amazon. Wishing for a refresh I took their existing logo and label requirements and updated the look and feel of the brand through packaging, Amazon assets, landing page and banner ads.
Role: CD, designer
Design
New eye and face serum for Asterwood skincare line.
DERM EXCLUSIVE
BRANDING AND DESIGN
Collateral materials and website.
Role: ACD, designer
Photographers: Brian Bowen Smith, Kirk Saylin
Derm Exclusive is an ANTI-aging system of skin care products. We selected Minnie Driver to be the spokesperson for the brand to communicate the lifestyle of one who who lives in the sun and is very active. The system is a four-step process built to simulate treatments that are typically done in a clinical setting from laser firming, collagen boosts, and wrinkle correction.
photo direction
product brochure - print
GAIAM
PACKAGING, PRINT ADS, CATALOG
One of the first companies to produce yoga videos and enter the self-care category with an Eastern perspective.
Role: ACD, Art Director, Designer
Gaiam's catalogue needed a rebrand to reflect the upscale quality of good and price points.
ads - print
packaging
Brand design for Barre Blend, a fitness program, carried through streaming, print collateral, apparel, packaging of meditation cards and social media.
Role: CD, art direction and design
Barre Blend is a blend of ballet barre, Pilates and cardio interval training all bound to create a lean and toned body while increasing flexibility. Joined with a daily meditation, this program is a great combination of mind and body.
PROMOTION
The gift with purchase, the mainstay of the Estée Lauder business, is communicated with a direct mail piece, email and in-store promotion.
Role: ACD
Photographer: Albert Watson
promotion - print, display & email
in-store display
in-store display
Packaging and animation for social.
A Snackbar that doubles as a treat that doubles as a healthy snack. Low in sugar, sporting 10 grams of protein, 4 grams of fiber and 150 calories, it will fill you up without damaging today’s calorie limits.
The packaging was designed to telegraph the nutritional facts and to build upon new bar flavors to come.
Role: CD, art direction, design
Senior Designer: Aimee Macauley, Animation: copy; Avery Carrol and design; Cameron Pugh, Photography: Todd Vitti
banner animation for social and website
packaging
VISUAL IDENTITY, DIGITAL
Daily Sunshine is a protein shake especially designed for kids. Made to appeal to children’s picky palette and every parent’s concern: is my child getting enough nutrition? Daily Sunshine is made with organic fruits and vegetables and is designed to be a nutritious snack. Made from a place of love, given with love, we chose a heart to be the visual identifier.
Role: ACD
Art Director: Aimee Macauley, Designers: Elim Cho, Food Stylist: Elizabeth Normoyle, Photographer: Colby Leibelt
social post
Landing Page
Mobile website
Website
social campaign
shipper & packaging
Packaging
PACKAGING
Role: ACD, art director, designer
Packed with superfoods from around the globe, this shake supplement is not only delicious, but also gives your body the antioxidants and nutrition it needs for the day.
Updated packaging by integrating ingredients and created additional packaging to house packets.
Client: Beachbody, LLC
packaging
BRANDING, SIGNAGE, STADIUM GRAPHICS
Event branding, logo, digital signage, stage graphics, website, social media and banner ads
Where can you work out with 20,000 people, take up main streets and city blocks, who have similar fitness and business goals? It’s Beachbody’s once a year super sales event which includes stadium award shows, celebrity trainer workouts, lux parties and business learning sessions packed into four days. We brand the look and feel of this event, creating a style guide to aid teams of directors, art directors, display designers and after effects artists who put this conference together.
Role: ACD, design
event brochure - print
stadium graphics
digital signage system
Brand design carried through: logo development, packaging, website, social assets, banners and emails.
Body Beast is the first body building program that Beachbody created. Originally aimed at males 18-25, Beast is intended to get you ripped in 6 weeks. The identity was intended to visually echo video gaming, to be relatable, familiar and impactful.
Role: CD/Art Director/Designer
Photographer: Alex Ardenti, Todd Vitti
Client: Beachbody
