KAREN BOWMAN

Brand design, packaging, email campaign and animation for social media.

A delicious, iced treat that also helps curb cravings between meals and after dinner. A proprietary blend of brewers yeast, green tea phytosomes and 3 grams of fiber combine to take you away from it all while satiating appetite.

The packaging’s aim was to create a mini-snack “vacation”– visually suggesting to take time out to sip your tea, fill up, and curb cravings.

Social campaign aimed to tell the cravings story.

Role: CD, design

Copy: Avery Carrol, Animation: Armando Torellini

Design

New eye and face serum for Asterwood skincare line.

OpenFit

PACKAGING AND MOBILE NUTRITION GUIDE

Openfit is a new, dynamic lifestyle fitness brand that incorporates diet and fitness into one digital, streaming platform. Offering fitness progams, nutrtion plans, and a tracking tool for both, it simplifies the process of self-care into one app. Offering and online community for support, and real-time classes, OpenFit is your go-to app to achieve a great level of fitness and care.

Role: ACD, Design

Packaging and animation for social.

A Snackbar that doubles as a treat that doubles as a healthy snack. Low in sugar, sporting 10 grams of protein, 4 grams of fiber and 150 calories, it will fill you up without damaging today’s calorie limits.

The packaging was designed to telegraph the nutritional facts and to build upon new bar flavors to come.

Role: CD, art direction, design

Senior Designer: Aimee Macauley, Animation: copy; Avery Carrol and design; Cameron Pugh, Photography: Todd Vitti

Brand design for Barre Blend, a fitness program, carried through streaming, print collateral, apparel, packaging of meditation cards and social media.

Role: CD, art direction and design

Barre Blend is a blend of ballet barre, Pilates and cardio interval training all bound to create a lean and toned body while increasing flexibility. Joined with a daily meditation, this program is a great combination of mind and body.

VISUAL IDENTITY, DIGITAL

Daily Sunshine is a protein shake especially designed for kids. Made to appeal to children’s picky palette and every parent’s concern: is my child getting enough nutrition? Daily Sunshine is made with organic fruits and vegetables and is designed to be a nutritious snack. Made from a place of love, given with love, we chose a heart to be the visual identifier.

Role: ACD

Art Director: Aimee Macauley, Designers: Elim Cho, Food Stylist: Elizabeth Normoyle, Photographer: Colby Leibelt

BRANDING, SIGNAGE, STADIUM GRAPHICS

Event branding, logo, digital signage, stage graphics, website, social media and banner ads

Where can you work out with 20,000 people, take up main streets and city blocks, who have similar fitness and business goals? It’s Beachbody’s once a year super sales event which includes stadium award shows, celebrity trainer workouts, lux parties and business learning sessions packed into four days. We brand the look and feel of this event, creating a style guide to aid teams of directors, art directors, display designers and after effects artists who put this conference together.

Role: ACD, design 

DESIGN REFRESH FOR EXISTING BRAND
exploration

Migrelief is a dietary supplement for Migraine sufferers sold through their site and Amazon. Wishing for a refresh I took their existing logo and label requirements and updated the look and feel of the brand through packaging, Amazon assets, landing page and banner ads.

Role: CD, designer 

Brand design carried through: logo development, packaging, website, social assets, banners and emails.

Body Beast is the first body building program that Beachbody created. Originally aimed at males 18-25, Beast is intended to get you ripped in 6 weeks. The identity was intended to visually echo video gaming, to be relatable, familiar and impactful.

Role: CD/Art Director/Designer

Photographer: Alex Ardenti, Todd Vitti

Client: Beachbody

PIXEL CHIX

PRINT ADVERTISING

 CD/DESIGNER/COPYWRITER

 A handheld game engages girls ( 4-8 years), to play with their new friend in the purple, blue or yellow house where she “lives”. The campaign was designed to show that the character can be so engaging that she can seem real at times.

Role: CD/Design/Copy

TREASURE ISLAND

PRINT PROMOTION

Promotional campaign of the “Party Like a Pirate” exclusive party at Treasury Island.

Combine the designs of Ed Hardy—and the “inktabulous” abilities of Kat Von D—and you have a great promotion for a high-roller party at TI. We coined phrases of pirate reverie to evoke the fun and abandon of what’s to come and wove the visuals of Ed Hardy into a pirate look.

Client: Treasure Island Hotel and Casino

Role: ACD, Designer

SUCCESS CLUB TRIP

WEBSITE, SOCIAL CAMPAIGN

Top sales earners for Beachbody have a cruise to look forward to. Royal Caribbean’s Harmony of the Seas sets sail to the Bahamas, where the sales force can connect with colleagues, work out with super trainers and learn how to grow their business all while enjoying the delights of cruising.

Role: CD, designer